In this shout of determination to be innovative and provide artistic solutions, Oakley set itself apart from all its competitors. It is not enough to be clever. One must also look good doing it.
The organization challenges itself to employ like minded people who can anticipate trend, predict development paths of certain high profile sport, and create solutions for those developing trends that both work, and look good.
In exchange, the company, sprawled across 600,000 square feet of prime real estate Orange County, California, offers its employees perks like mountain bike trails, an advanced on site gymnasium, athlete signings, bon fires, a BMX pump track, and more.
While most other big name brands in eyewear focus their attention solely on eyewear, Oakley have delved into nearly every area of sportswear, including apparel, footwear, watches, sports bags and sporting electronic gadgets, all with the goal of enhancing the sports persons’ performance and experience. You might reasonably think that spreading ones-self over such a large niche would de-value the company’s product deliverables in eyewear, and yet Oakley High Definition Optics patented technology presents as best in class, and holds its own when compared to any other optics solution on the market.
Oakley sponsors sporting professionals from a wide range of sporting genres, including Mountain Biking, Motocross, Skiing, Men’s and Women’s Golf, Snowboarding, Skateboarding and Triathlon. So whatever your sporting or recreational activities, you can rest assured that Oakley stands behind you, searching for ways to enhance your performance, and beautify your personal experience.
In 1975, Jim Jannard pronounced “Everything in the world can and will be made better“, to an unimpressed marketplace with just $300 in his pocket. He set out with a determination and conviction to stand out from the crowd in an industry already overflowing with successful goliath corporations, and succeeded excellently.
With a wealth of devotion to usability and appearance behind them, you can wear a pair of Oakley sunglasses with a sense of security, comfort and pride.
In respect to cost, one would expect to pay top dollar for a pair of Oakley sunglasses, and would not expect to find a brand new pair of cheap Oakley sunglasses. And yet just like every other product, Oakley must compete, and Oakley product carriers need to move stock, so if you are willing to seek, you can find yourself a pair of cheap Oakley sunglasses.